Designing capability.
Enabling impact.
Supporting organisations to grow their design maturity and create experiences that truly matter.
I help teams and organisations design and deliver digital products that work beautifully for people and for business.
With nearly two decades of experience in UX, UI, and design leadership, my focus today is on how design functions as a strategic capability, how teams collaborate, make decisions, and drive meaningful outcomes.
Most recently, I led and grew the design function at Ford Credit, helping to shape the team, define the role of design, and elevate design maturity across the organisation.
I work closely to build trusted partnerships that spark alignment and lasting change. My approach centres on understanding what truly matters: the people, the purpose, and the potential. Together, we shape clear direction, elevate design capability, and create meaningful outcomes that stand the test of time.
Trusted by leading clients and partners
From those I’ve had the
pleasure to work with
"I was consistently impressed by Dom's sharp analytical mind and his leadership capabilities in the four+ years I worked with him at Ford Credit.
Dom was instrumental in building the user research function at Ford Credit Europe from the ground up. His ability to define the team's vision and foster the talents of his researchers was remarkable.
Dom is an excellent leader and a strategic thinker who would be a significant asset to any organization. I recommend him without hesitation."
Joshua Palay, VP of Consumer Insights and Customer Experience | Ford Credit
